What is SEO, and Why Does It Matter?
If you’re a health and wellness entrepreneur—a coach, therapist, nutritionist, yoga teacher, or any other health practitioner—I’m pretty sure you’ve wondered more than once: “How the heck do I get more clients from Google?”
I know… because I’ve been there. I was once a holistic nutritionist myself trying to figure it all out and feeling totally lost, wondering how to get more clients and stressing about having to show up on Instagram every single day just to get clients. It felt exhausting. I knew there had to be another way, something that didn’t require me to constantly be online and chasing likes and followers.
Well I got the answer for ya!
S 👏 E 👏 O 👏 (Search Engine Optimization)
And no, don’t worry, you don’t need to be “tech-savvy” to understand SEO and how to make it work for you.
SEO is basically just a strategy that helps your website show up when potential clients search for services like yours. It’s not a software or a tool—it’s a way of structuring your website and content so search engines like Google can easily understand what you offer. Instead of relying only on social media or referrals, SEO helps you attract clients naturally—without paid ads.
Google is like a giant directory. SEO makes sure your wellness business is listed in the right place so that ideal clients can find you easily. Google breaks it all down for you here.
Why Health & Wellness Entrepreneurs Need SEO
- More visibility: Finally show up in search results when people need your services.
- Free traffic: Unlike ads, SEO helps clients find you without ongoing costs.
- Build trust: Truth is, people trust businesses that rank high on Google.
- Attract the right clients: Instead of searching for clients, your ideal audience finds you when searching for solutions you offer.
3 Common Myths About SEO
- “I need to be tech-savvy to do SEO.” Nope! Simple tweaks can make a big difference. And I’m going to show you how.
- “SEO is only for big businesses.” Not true! Small businesses can rank just as well with the right strategy.
- “SEO takes forever to work.” While it does take time, small changes can bring results faster than you think. (Plus, would you seriously rather be pointing at floating text in a reel, awkwardly miming along to a trending audio, hoping it gets a few likes? Be honest… how many of those people actually book with you?)
5 Easy SEO Steps to Get More Clients from Google
- Use the right keywords → Think about what potential clients are actually typing into Google. Put yourself in their shoes, what words would they use? For example, if you’re a mindfulness coach specializing in stress reduction, your ideal clients might not even know they need a mindfulness coach. Instead of searching for “mindfulness coach near me”, they’re more likely to type something like “how to overcome stress naturally”.
- Optimize your website → Take these exact keywords & phrases and naturally weave them into your website pages in a way that makes sense. This way, Google can recognize what your site is about and match you to the exact searches your ideal clients are making. This is the secret sauce that helps Google connect you with the clients who need you most.
- Write helpful blog posts → Blogging isn’t dead! Go blog! Google loves fresh content. Answer common client questions. Share hacks. Think about what people struggle with the most and share them as blog posts.
- Make your website mobile-friendly → Most people search on their phones, so you have to make sure your site looks good & functions well on mobile! Pleeeease, if you haven’t done this yet, stop reading and go. Run. Now.
- Be consistent & patient → After launching my last client’s website, she hit #2 on Google in just six months! 🎉 That’s huge. And she didn’t have to dance on TikTok or post daily to make it happen. Small, steady improvements really do add up over time!
Ready to Get More Clients?
SEO doesn’t have to feel overwhelming! I’m creating a whole series to walk you through the ins and outs step by step. As new posts go live, I’ll link them here so you’ll have an easy, go-to resource. Stay tuned for super simple, actionable tips that you can use right away – no tech knowledge required!
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📌 Still not sure if your website is working the way it should? Let’s chat about making your website attract more clients! Plus, I have a free Website Audit Checklist that you can grab right now. It’s a practical, no-fluff guide that helps you assess what’s working, what’s not, and what you might be missing.
March 19, 2025
