When I started brainstorming ideas for my web design studio for wellness professionals, I wanted a name that embodied the essence of what I stand for.
VERVE is all about energy, enthusiasm, and passion—everything I bring to my work. It captures the excitement I feel when collaborating with wellness professionals and brands to bring their visions to life.
Then there’s COLOR. To me, color represents creativity, individuality, and the unique stories we all have to tell. It symbolizes the richness and depth that each unique brand brings to the table.
Plus, let’s be honest—color isn’t just for looks.
It sets the mood, conveys info, and can even sway decisions. A single hue can totally change a website’s vibe—like how a pop of yellow can lift your spirits, while dark blue might have you contemplating all your life choices (we’ve all been there).
Together, VERVE & COLOR reflects my commitment to infusing passion and creativity into everything I do. At V&C, we’re about creating websites that look great, are easy to navigate, and truly reflect the uniqueness that you bring.
(P.S. Here’s a fun little coincidence: my full name and my studio’s name share the same initials. Totally unplanned but I’m very excited about it 😁)
A Quick Tip on Choosing Colors for Your Website
I couldn’t write a blog post without sharing something valuable that you can take away, so since we’re on the topic of color, here’s a quick tip for you:
When selecting colors for your brand, focus on the emotions you want your clients to feel. Don’t just pick shades you like or default to common associations (like green for health or blue for trust). Instead, think about the emotions you want your audience to feel when they land on your website.
Questions to ask yourself:
- Do I want my brand to feel calm and serene, or bold and energetic?
- What emotions will help build trust and connection with my audience?
- How can my color choices set me apart from competitors?
By approaching color strategically, you can create an online presence that resonates deeply with your ideal clients—helping attract, connect, and convert more effectively.
For a deeper dive into building a strong wellness brand online, don’t miss The Ultimate Guide to Creating a Wellness Website.
Ready to Elevate Your Website?
If you’re a wellness professional looking for a strategic, beautifully designed website that reflects your expertise and values, I’d love to help. At VERVE & COLOR, I specialize in custom web design for wellness professionals that elevate your online presence, help you stand out from your competition, and turn visitors into loyal clients.
Let’s bring your dream website to life! View my services or reach out to get started.
March 12, 2025
